We both analyzed the drinking and driving video and found
that Pathos was the most commonly used persuasive technique. The video started
off using pathos when a news report stated that two girls died in a car
accident, pathos was also used when images of the car accident appeared on the
screen and the girls parents described how it felt when they received the heart
wrenching call. When the girls best friend described how it felt during the
crash her emotions made the audience epithetical to her and her family. Another
technique used was ethos because a credible source (fire chief) described they
scene of the crash.
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