This essay fits the criteria of an analysis essay because it
stays with a specific main point and analyzes 3 different ad campaigns that “convey
the message that catching a man or becoming a wife is a women’s ultimate goal”
as said by Doug Lantry while writing the analysis. While not letting his own
voice drown, he includes many quotes from the ads which he uses as evidence
that these ads target women and convey that they must use their products to attract
a man, which would then allow them to finally be happy. Lantry talking about
each ad individually to give his audience insight on them and then comparing
them to one another helps establish credibility for himself and allows his
readers to trust what he is saying. Including pictures of the ad campaigns
allows the audience a visual aid to clearly show what he was analyzing.
Throughout the paper he has a clear stance on the topic which is actively conveyed
by his tone of the paper.
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