Pg. 181-- Questions 1-4

1.  Melissa Rubin provides a lot of insight about this particular Coco-Cola ad from the 1950s. She not only includes a picture of the ad she is analyzing to allow her readers a visual aid, but as well goes into depth explaining each part of the ad. Including background information about what was going on in the 1950's allows her audience to understand her analysis better, an example being when she mentions how important the military was at the time due to the vast amount of wars going on and the vast majority of men being drafted. Then she points out the men in there military uniforms front and center in the ad obviously the most prominent in the crowd of "workers". Rubin has persuaded me to accept her conclusion due to her knowledge and explanation of what was going on around the time this ad was published.

2. Historical content is greatly incorporated in Rubin's analysis. Allowing her audience to understand  not only where America stood at the time but also other parts of the world helped get across her main points of the analysis.

3. Questions you might try to answer when analyzing an as might be:
              -What can we learn about the social norms of a culture by closely examining how that ad
                appels to particular audiences.
4. Many makeup ads today project the values, or lack there of, of the era we live in today. Women are pressured and told they won't be beautiful or find joy if they don't use a certain mascara, or lip liner. We live in an era where physical beauty outweighs internal beauty, happiness, and even goes to the extreme of outweighing the health and well being of a person. Who cares that you're compressing your internal organs? at least you'll have a defined waist line with your waist trainer! The Coco-Cola ad is much different from the makeup ads we see today.While Coco-Cola was trying to sell their product though making everyone believe taking a nice brake a drinking a refreshing Coke makes you equals with everyone including your boss, makeup ads today make women compete with each other for what the new norm of beauty is, or better said what's the newest product to make you beautiful.